Curiosity is the desire to learn more than what you know now. It manifests itself in many different flavors and its use is based on one’s intention.
For example, let’s say I am curious about a movie actor’s career. My intention is to gain knowledge. Or my intention is to share the knowledge with someone to impress them. Maybe I have been assigned homework about this actor and my intention is to get a good grade, so I study hard.
If my intention is to use my curiosity to help solve the customer’s problem, that’s different than being curious in order to close business, make my quota and put money in my pocket. If your intention is self serving, your customer will perceive it. Their defense mechanism will elevate and make it more difficult for you to develop a meaningful relationship. If on the other hand, you are there to help the customer solve their problem and turn it into a better situation; you will be perceived as a problem solver. The rewards, like recognition and money will follow.