These examples do not tell your audience who you are. Instead, they articulate how you are going to help them.
Some coaches say that you should use a certain format for your elevator pitches. For example, tell your audience:
Choose a format that you are comfortable with, has the most impact on your audience and make it part of your DNA.
For example, let’s say I am curious about a movie actor’s career. My intention is to gain knowledge. Or my intention is to share the knowledge with someone to impress them. Maybe I have been assigned homework about this actor and my intention is to get a good grade, so I study hard.
If my intention is to use my curiosity to help solve the customer’s problem, that’s different than being curious in order to close business, make my quota and put money in my pocket. If your intention is self serving, your customer will perceive it. Their defense mechanism will elevate and make it more difficult for you to develop a meaningful relationship. If on the other hand, you are there to help the customer solve their problem and turn it into a better situation; you will be perceived as a problem solver. The rewards, like recognition and money will follow.]]>
The SNS is a dynamic tool that acts merely as blueprint to focus your thinking and help you provide a crisper message. I’m sure it will go through some fine-tuning and revisions as you progress deeper into the project. The go/no go decision is crucial every-time. Unless you agree on the satisfactory conclusion of a benchmark, you will not go to the next step. Again, this is the basis of nurturing and developing a win-win relationship.